Tumblr pornographers, take heart: Yahoo comes in peace.
For the first time since the acquisition announcement, Yahoo CEO Marissa Mayer has made a clear decree on her company’s role in censoring content – mainly that they have none. During Yahoo’s new Flickr event Monday night, Mayer was asked directly whether she will restrict content on Tumblr.“No, we won’t,”
she said. “It’s the nature of user-generated content.”
Asked by an investor how Yahoo would balance user and advertiser interests with regard to Tumblr content that is "not as brand safe as the rest of Yahoo"
-- content that presumably includes posts by sexually explicit Tumblrs such as "Red Hot Porn," "Porn and Weed" and "Secretary Sex" -- Mayer noted that the diversity of Tumblr's content was "exciting" because it allowed Tumblr, and by extension Yahoo, to reach a far wider audience. "I think the richness and breadth of content available on Tumblr -- even though it may not be as brand safe as what's on our site -- is what's really exciting and allows us to reach even more users,"
said Mayer, who did not mention pornography as such, but referred obliquely to content that was not brand safe. "One of the ways to start measuring our growth story here is around traffic and users, and this obviously produces a lot of that. In terms of how to address advertisers' concerns around brand safety, we need to have good tools for targeting."
She continued on to say that it’s important to have community tool like NSFW tags that Tumblr already has in place. There you go, folks, that’s about as definitive as you’re going to get.HuffingtonPost